Becoming a panelist is easy! Just follow these 3 steps

  1. Complete the form below and click Apply Now.
  2. Check your email. You will receive an email with a link to click and confirm your application.
  3. You're all set! Expect to receive screening questionnaires sent to your email.

Welcome to our Product Testing Program

Welcome to Aveda’s Product Testing Program, where panelists play a very important role in product creation. We value your participation in studies and your commitment to follow all the specific study instructions. This helps us ensure that only the best products go out to market. Trained professionals measure product performance, safety, quality, and compliance with established standards through testing.

As a panelist, you may choose the studies you would like to participate in, however you will be required to meet the specific study criteria in a screener prior to enrollment. Screeners are typically sent online via an emailed link. Qualification is determined by specific inclusion and exclusion criteria for each study. Screeners are utilized to determine whether a panelist meets preliminary criteria; final determination is made by the study personnel. Preliminary live screening may also be necessary. You will be notified via email if you are selected for testing. Testing procedures will be described in full detail prior to prior to giving your consent to enroll in a particular study.


There are different types of studies conducted by the Aveda Product Testing Program:

In-Salon Studies:

If you currently live near our headquarters located in Blaine, Minnesota this panel may be for you! Typically, these studies consist of trained professionals applying & evaluating the test product. We have several different types of studies offered onsite, including but not limited to:

  • Shampoos
  • Conditioners/Treatments
  • Styling Products
  • Professional Hair Colors
  • Current Retail and Consumer Marketed Products

While every study has different requirements, all In-Salon studies will include at least one visit to our onsite research salon. Appointment times typically range from 1-3 hours, though some check-back appointments require less time. Occasionally studies may include longer appointment times. Panelist requirements will be clearly explained prior to study enrollment.

At-Home Consumer Studies:

This option is available to anyone located in the continental United States! Products tested include shampoos, conditioners, leave-in treatments, and styling products. These are mailed directly to your home for you to test on your own. You will provide feedback on the products & your usage experience via online surveys.

At-Home Consumer studies typically range from 1 to 4 weeks in length and involve completing self-administered online questionnaires at various timepoints during the duration of the study. Honest, thoughtful, and detailed responses are important when providing your feedback and opinions of the test products.

Compensation for Studies

Panelists are compensated for their participation in product testing studies. Compensation is determined by several factors: length of study, number of appointments necessary, length of appointments, and the type of study. Compensation details will be provided for each study prior to enrollment.

Are you interested in onsite In-Salon testing at our facility located in Blaine, MN?

Which of the following types of studies are you interested in participating in (select all that may apply)?

Are you interested in At-Home Consumer testing?

Panelist Contact Info & Demographics

Email Address:
This will be your user name to log in to our panelist website.

Re-Type Email Address:

These email addresses must match


Too Short

Re-Type Password:

These passwords must match

First Name:

Last Name:

Panelist Name (First & Last Name):


Apartment number:



Zip Code:


Day Time - Phone:

Cell Phone: (optional)

Date of Birth (day/month/year):

What best describes your gender identity?

Please describe:

What best describes your ethnicity?

Are you currently employed with Estee Lauder Companies?

Skin & Hair Description

Please provide the below information to the best of your ability. This information is crucial and will help us invite you to the surveys you may qualify for.

How would you best describe your scalp type?

How would you best describe your skin type?

What is your eye color?

What is your hair color?

What is your skin color for a non-exposed part of your body?

Do you have freckles on a non-exposed part of your body?

What happens to skin after long exposure?

Do you tan after several hours of sun exposure?

What degree do you tan?

How does your face react to sun?

Describe your level of hair curl from the image above.

Describe your hair length when it is stretched?

Looking at the image above, what is your CURRENT hair color?


Looking at the image above, what is your CURRENT hair color?

Looking at the image above, what is your NATURAL hair color?


Looking at the image above, what is your NATURAL hair color?

How much (if any) gray hair do you currently have?

Describe your hair density.

Describe your hair texture.

Describe the level of damage to your hair.

Describe any thinning of your hair.

Please add a selfie:

Where did you learn about us:

Please provide the email address (or full name) of the person who referred you.

We ask for these details so we can reward our panel members for helping to grow our program.

Please specify how you found out about our program

Please provide the location of the event (e.g., Rosedale Mall)

Please provide the location of the posted flyer (e.g., Blaine Aveda Store)

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